Email marketing is one of the best tools a local business owner can have. Being able to reach your customer base – especially the ones who are already buying from you is invaluable.
Here’s why: everyone has email now and opens it daily, if not several times a day. So why not collect your customer’s email addresses so you can send them helpful information related to your local business? Doing this will keep your company in the mind of your customer.
Using coupons in your email marketing is also a great way to keep your customers coming back for your services/products. Experian reports that overall, two-thirds of US households use coupons and the number using online coupons has grown 46% in the past three years. As we’ve all heard – times are tough. Consumers are doing everything they can to make the most of their buying decisions.
Email marketing is a simple effective way of getting your business offers in the hands of your customers without spending a ton of money. And chances are your competitors haven’t thought of email marketing nor how to implement a campaign.
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