These days local business owners need internet marketing in order to thrive. It’s that simple. No one is using the telephone directory to find a business. Instead they are sitting in front of their computer searching Google or one of the other search engines for what they need. And this is why internet marketing is important for local business.
And it gets better. Now customers are typing in words that describe exactly what they are looking for. This is great news for local business owners because it is now possible to target potential customers based on what those customers type when searching on the internet.
Let me show you an example. Say you are searching for a pizza place that is close to your home. You open your internet browser and type in…what? You don’t want every pizza place in the U.S. right? So you type in “your home town pizza restaurant.” Now what comes up is a list of the pizza places near your home.
Fine, you say, but how does this help you as a local business owner? Well, let’s say you specialize in deep dish pizza. You can use your website to target people looking for a deep dish pizza place by using what’s called search engine optimization (SEO). This means you are optimizing the content on your website page for a specific keyword that people are using to search for. It’s how the search engines find results for people searching the web and it’s a fabulous tool for local business owners who what to be found by customers looking for their products.
The major search engines (Google, Bing and Yahoo) all use maps to help people conduct local searches. As a local business owner, you want to get on that map! The maps are always at the top of the page and frankly, that’s where people are looking. In my next post I’ll show you how to do exactly that.
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